File Name: csr in india issues and challenges .zip
The aim of this contribution is to stimulate a discussion about the market for Corporate Social Responsibility CSR practices.
As the digital and physical worlds blend in all areas of our lives, and consumers interact with companies in much more direct ways than was possible in the analogue past, companies can no longer afford to think of themselves as entities separate from the societies where they operate. Instead, organizations of all kinds now find themselves considering their role as corporate citizens—including the potential impact of their policies and practices with regard to social and environmental issues—in a new light. By taking a strategic and nuanced approach to corporate social responsibility, your company can build social capital and a healthier bottom line while avoiding potential pitfalls and making positive contributions to the lives of your customers, shareholders, and the world. Climate change. Social justice and human rights. Income and resource inequality.
In this article, we offer some initial examination on how Covid pandemic can influence the developments of CSR and marketing. We argue that Covid pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social and environmental challenges. We also discuss some potential directions of how consumer ethical decision making will be shifted to due to the pandemic. In our discussion of marketing, we outline how we believe marketing is being affected by this pandemic and how we think this will change, not only the context of marketing, but how organizations approach their strategic marketing efforts. We end the paper with a identifying a number of potentially fruitful research themes and directions.
The introduction of the Corporate Social Responsibility CSR law in , created a pool of resources for civil society organisations to execute social impact projects. However, an analysis of data for the seven years made by experts has shown that desired outcomes are yet to be achieved. While quantitative data is limited, there is subset of activities done under CSR, which either skirt the rules or do not purport to the spirit of the law.
The concept CSR was implemented in the new Companies Act, to make sure that more and more entities came forward and participated in the growth and development of the society. However, the number of companies doing this is declining. Companies have found countless ways of dodging their corporate social responsibility. Corporate Social Responsibility is no longer a mere slogan or an idea. It has become indispensable for various firms to demonstrate such activities.
Show all documents Issues and Challenges in Corporate Social Responsibility in India CSR is the gateway for understanding a number of firm-related and societal issues and responding to them as per their business strategy. On the other hand, there is a universal and prominent view on protecting the environment and the various interest groups of the society.
Corporate Social Responsibility: Issues Challenges and Strategies for Indian Firms · 1 The Shrinking Role of Government: Shrinking government.