File Name: e commerce case study and solution .zip
When you think about a successful e-commerce business, academic publishing is hardly the first thing that comes to mind. Yet even such a niche business can benefit from digital transformation. This is the story of a company that went from traditional publishing to a modern e-commerce business.
Resources :Software and Services Darden Business Publishing.
Amazon was chosen as a case study since it has changed the way people shop online with its e-commerce evolution over the decades. In Amazon case study, like any other businesses regardless of traditional or online, are often affected by external factors. These factors are changing the way businesses operate and how the industry evolves.
Amazon sells a great deal of consumer goods, the other main feature that puts the company on another level is the multi-leveled e-commerce strategy it employs. It provides services to four primary customer sets: consumers, sellers, enterprises, and content creators.
The company also provides other marketing and promotional services, such as online advertising and co-branded credit card agreements. Selling goods isn't the only way the company makes money, its web site's affiliate program is one of the most famous on the Web. The level of integration that occurs on Amazon is a programming feat that few if any online sales sites can match, Amazon makes every possible attempt to customize the buyer experience. The massive technology core that keeps Amazon running is a major challenge, next to facing up growing competitors like Walmart, Alibaba, Google in the online business.
Background of E-Commerce In e-commerce electronic commerce the trading business is done through the internet and it involves commercial transactions that include transfer of information. E-commerce simply means buying and selling products and services through the internet and is commonly associated with online shopping. It covers a range of different type of businesses, from consumer based retail sites to business exchange trading goods and services between corporations.
One example is manufacturers selling to distributors and wholesalers selling to retailers. An example of this would be Amazon. The consumer reviews the bids and selects the company. Elance is an example of this. Examples of this include Craigslist, eBay and Etsy. Following the tech-savvy consumer demands, e-commerce has evolved over the years as one of the main facets of the internet to emerge. Companies like Amazon began over a simple platform of B2C by merely selling goods and books and transformed to the biggest online retailer in the United States.
Its operation is now serving multinational consumer markets including Europe, India and China. Nowadays the e-commerce giant provides a range of services ranging from retail to cloud computing to book publishing.
Review of Literature 2. E- commerce was defined by IBM in when the first electronic transaction happened. As the number of individual users sharing electronic documents with each other grew in the s, in the s, the rise of eBay and Amazon transformed the e-commerce industry. As mobile devices became more popular, mobile commerce has become its own market.
With the rise of sites like Facebook and Pinterest, social media has become an important driver of e-commerce. Source from Internet Live Stats showed that countries around the world have internet access. Pizza Hut offers online ordering on its web page, and the first online bank opens. It began as a destination to buy books, and eventually other media. The company is a giant in the online retails with tremendous product range and they make every possible attempt to customize the buyer experience.
Amazon did not rely solely on its internal strength to conquer the market. The company finally turned a profit in late despite the dotcom crisis. Even when profitable, Amazon have never declared or paid cash dividends on common stock, opting instead to retain all future earnings to finance future growth. Since , customer can also find goods listed by third- party sellers to individuals or small companies and retailers like Target and Toys 'R Us, used goods, refurbished goods and auctions.
The embedded marketing techniques that Amazon employs to personalize shopper experience are probably the best example of the company's overall approach to sales by knowing its consumers very well.
Customer experience good deals when they visit Amazon. As of November , the company became the largest internet company in the US and a multinational consumer electronics company. By streamlining manufacturing, distribution and retail of products, Amazon has a significant competitive advantage due to the scale it operates in. The PEST framework was first introduced by Harvard Professor Francis Aguilar in as the tool to scan the business environment which is useful to spot business opportunities, detect direction of change within business environment and avoid unconscious assumptions when entering a new country, region, or market.
Therefore, politics is tied to what is actively going on within the company, and in the society outside the company. Where in previous years, the concern was for laws and regulations for security, false advertising, fraud and anti-dumping, while this now the focus has been all about potential political election risk.
There is no difference between e-commerce and traditional commerce in this respect within the foreseeable future, as this year represents a sea change whereby external political factors dominate almost all events worldwide, with the biggest factor being the US Presidential elections culminating in November The uncertainty to business practices stems from the rhetoric, fear mongering, sensationalistic statements, and victimizations of various parties, with either Clinton or Trump both viewed as risky for business.
E-commerce impact is not tied to scientific literature, but to promises of political entities worldwide to erect barriers to trade in order to protect local economies. The e-commerce risk particularly on Amazon is clear, its founder Jeff Bezos purchased the Washington Post newspaper more than 2 years ago, and has actively undermine the candidacy of Donald Trump. The retaliation from Trump as the US President, can be detrimental to Amazon, as this is the primary source of ownership income for Jeff Bezos.
Therefore, the political perspective is crucial as policies displayed by the US Presidency can post a spill over threat to the e-commerce industry. Overall governmental support for e-commerce is an opportunity especially for foreign countries expansion, Amazon could continue expanding in India and China markets with governmental support.
However, the rising threat to Amazon also comes from the same factor, China government allowed foreign e-commerce to operate in China, at the same time, they are also strongly encouraging e-commerce startup with China companies. Competitors like Alibaba and JD. Commercialisation of the internet has demonstrated a new working model with minimal usage of resources, whether it is land, packaging, energy resources or others, while delivering the maximum amount of savings to customers. During the shift to online retail, Amazon excelled by harnessing web data to optimize price, locating warehouses to optimize logistics, and experimenting with delivery models.
Land space is minimized with marketing being virtual, transportation are by means of Economic Order Quantity and Shipping, while packaging is often times subdued with minimal layering, and transaction steps and traceability is cut to the minimum or stored online.
The negative part of E-commerce to the environment stems from the need to use technological interfaces, with its attendant obsolescence and need for energy usage for recycling. This is the single biggest detractor of E-commerce. Rising in emphasis on business sustainability, and popularity of low carbon lifestyles are the opportunities for Amazon to improve the impact to its business.
Amazon improved its corporate social responsibility strategies by addressing environmental issues as customers have strong interest in this area and these will attract investors. As Amazon indulges into logistic business, environment issues should be part of Amazon corporate strategy to address the ecological issues. These strategies eventually turn into business sustainability and enhance the brand or corporate image as e-commerce business entity that care about environment.
Social differences will exist where new technology is introduced as it displaces traditional businesses setups. Also reflecting that social structures get disturbed when longstanding jobs are replaced with new technology centered job placements. From social perspective, building on Big Data to push specific marketing by targeting potential consumers. While new information exist to show the effectiveness of this approach, concerns of privacy and security remain, and needs to be addressed moving forward to control public backlash against deprived utilization of this technology.
In a much more visible trek into the unknown, Amazon has funded the A9 search engine. It has full search capabilities, mapping functions, a toolbar with pop-up blocking and an easily accessible personal search history. A9 also provides a "Diary" where user can make notes about specific webpages and lists of recommended links for others to check out based on their previous searches.
Using the Mechanical Turk system, the IT community can post tasks they need help with, like household service and maintenance with quickly caption a set of photos and the person who completes it gets a small amount of money in return. Amazon gets a commission on each completed transaction.
To improve the delivery time and cost, Amazon is exploring to improve its delivery method by deploying drones, Jenkinson , Business Week Castelluccia elaborated about Consumer Tracking on the Internet and there are three types of tracking namely behavioral tracking, website tracking and location tracking. Amazon has gained a lot of advantages using the tracking technology by having huge database with added marketing information such as consumer demographics and their spending interests with ratings of the products purchased.
Amazon has also evolved to provide comprehensive cloud computing platform which is Amazon Web Services AWS as part of service to handle big data. The first AWS offering was launched in to provide online services for websites and client-side applications. AWS service is diversified geographically to minimize the impact of outages and ensure robustness of the system. Economic forces such as inflation, interest rate, labor and government monetary policies can affect cross- boundary e-commerce businesses.
Ingait indicated that economic factors are important to e-commerce. Such scenario drives the consumers to seek affordable goods overseas especially for non- essentials and luxury items. Interest rate is another monetary tool used critically by the government.
Low interest rate encourages borrowing and high interest rate discourages it.
Learn from these 19 eCommerce case studies to see what problems they identified and how they implemented simple solutions to increase sales. Send me the guide. As consumers, we've all done it before. So the team at Envelopes. The Envelopes. Though Envelopes. This meant displaying information regarding free delivery, shipping options , and product availability prominently within its individual product pages:.
Crane Stationery is a year-old manufacturer of luxury-quality paper products with three distinctive brands: Crane, William Arthur, and Vera Wang Papers. Founded in , Crane has come to be recognized for the quality of its papers, on which banknotes, government proclamations, stocks, and bonds have all been printed, and for its exquisite craftsmanship. Over the past two centuries the company has become part of the fabric of American history, as well as the stationery of choice of presidents, royalty, and discerning customers of fine stationery the world over. From playful greeting cards to formal wedding invitations, they represent best-in-class printing, including master quality engraving, letterpress, thermography and digital printing. In addition to offering their products through independent retailers and direct-to-consumer through their eCommerce site, Crane also manufacturers products for third-parties. As a company with strong B2C and B2B operations, Crane asked their solution partner, Blue Acorn iCi to help them transition from a home-brewed eCommerce platform to a solution more geared to future growth. Crane discovered there are many eCommerce solutions out there, but few cater to both B2C and B2B customers.
PDF | This study examines retail businesses in Wisconsin currently having an effective e- commerce strategy implemented. These businesses do a major | Find.
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Сквозь клубящийся дым Сьюзан кое-как добралась до дверцы лифта, но тут же увидела, что индикатор вызова не горит. Она принялась нажимать кнопки безжизненной панели, затем, опустившись на колени, в отчаянии заколотила в дверь и тут же замерла. За дверью послышалось какое-то жужжание, словно кабина была на месте. Она снова начала нажимать кнопки и снова услышала за дверью этот же звук. И вдруг Сьюзан увидела, что кнопка вызова вовсе не мертва, а просто покрыта слоем черной сажи. Она вдруг начала светиться под кончиком пальца. Электричество .
Камера вдруг повернулась к укрытию Халохота. Убийцы там уже не. Подъехал полицейский на мотоцикле. Женщина, наклонившаяся над умирающим, очевидно, услышала полицейскую сирену: она нервно оглянулась и потянула тучного господина за рукав, как бы торопя. Оба поспешили уйти. Камера снова показала Танкадо, его руку, упавшую на бездыханную грудь. Кольца на пальце уже не .
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The purpose of this study is to know the factors affecting the adoption of e-commerce in Nigeria.Jeoffroi R. 31.05.2021 at 23:34
Online businesses must constantly be aware of ways to keep their brand and products in front of the eyes of their customers.Marieta B. 01.06.2021 at 09:24
House of leaves pdf download free network programming in java pdf downloadFreepuncowso 07.06.2021 at 06:38
The B2B ecommerce space is growing fast and buyers have high expectations.Onfroi R. 07.06.2021 at 19:58
There are many complexities to running a B2B business that stand out from B2C eCommerce and other forms of selling online.